Smartphone – Nextworld Media

FINDING YOUR VOICE
Every aspect of business marketing in the last few years has moved toward Personalization, Targeting and Interactive content. New smartphone video technology is available to anyone willing to learn about what makes engaging video and how to articulate solutions people seek.

For small businesses, video is an inexpensive way to level the playing field. That field where corporate business and slick ad campaigns don’t always have the advantage. Your voice can be heard… we can show you how.

SATURDAY MARCH 23 This open event will be held from 11am – 430pm at the Optima Camelview Village, 7157 E. Rancho Vista Drive, Scottsdale, AZ 85251.

EVENT REGISTRATION Whether you want 1) to have a video shot, or 2) just want to attend the 11am class, have lunch and watch the life video sessions, you need to pre-register at this link: ONLINE PAYPAL REGISTRATION

11AM – THE TEN COMMANDMENTS OF SMARTPHONE VIDEO This interactive presentation will address how video can be used by small businesses to compete with larger, established companies. Video has leveled the playing field and your message can now be heard loud and clear… find out how. David & Goliath

NOON – LUNCH Watch our video presentation featuring Steve Jobs, Steven Soderberg (Hollywood filmmaker now using smartphones) online Masterclass trailers and more. This is something you will be talking about during dinner Saturday night after the event…

1 – 430PM – VIDEO SESSIONS Everyone is encouraged to stay after lunch and watch participating entrepreneurs as they tell their stories. Our affordable video packages include pre-shoot coaching, filming, editing and an intro to video marketing. Click on the attached pdf flyers below for details.

THE DECISION TO BUY IS EMOTIONAL
These 6 business owners are all facing the same challenge of reaching a specific demographic with their message. Their businesses are as different as their clients.

Great video allows these entrepreneurs to personalize their message in three ways.

1) Trusted testimonials. Competence.
2) Tell your ‘I-have-been-in-your-shoes’ experiences. Relatability.
3) Emotionally introduce yourself as their problem-solver. Sincerity.

Attend the Optima Workshop and find out how… Event Map

ONLINE PAYPAL REGISTRATION

THE BIG PICTURE
This entrepreneur thought the genius of his business was undeniable. His message just had to get more emotional in its delivery.

THE THREE STEPS
She now has a marketing funnel that uses video to bring prospects through the critical stages of decision-making… now she has direction.

MOBILE FRIENDLY
This is the guy that gets it. With video, he can leverage his personality in building a foundation of trust and competence with prospects.

REINVENTING HERSELF
Branding videos showcasing who you are, your mission and values are an important first step. Creativity and personality are huge… she needs to be remembered!

WORKING SMARTER
Consumers are 50% more likely to read email newsletters than include video links… and voila! his video newsletter was born.

SEEING IS BELIEVING
Emotionally connecting with her clients through online video gave her a unique conversational presence as a problem-solver. Perfect…

AND THIS IS JUST THE START…

– YouTube is now the second largest search engine in the world.
– Over 5 billion daily searches.
– 300 Hours of video are uploaded to YouTube every minute.
– 75 Million people in the US watch online videos daily.
– 92% of mobile viewers share videos with others.

– The average viewer spends 88% more time on a website with video.
– Embedded website videos increase traffic by up to 55%.
– Video can increase landing page conversions by 80% or more.
– Viewers retain 95% of video messaging vs 10% for text.

ONLINE PAYPAL REGISTRATION

THE VIDEO STORYTELLER
Founded in 2000, Maggie’s Place provides life-changing programs and services for pregnant and parenting women and their children by offering a warm and welcoming community, a safe place to live and learn, and on-going services to help them become self -sufficient.

While intended as a fundraising outreach, this video also brought awareness to a group of women in desperate need of love and family. www.maggiesplace.org

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INCREASED CUSTOMER CONVERSIONS
The number one reason for using video in your content marketing plan? Video converts more customers. Simple, right? Recent research shows that 71% of marketers say video conversion rates outperform other marketing content.

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STRONGER EMOTIONAL CONNECTIONS
Video is the most powerful way to evoke emotions online. Evoking emotion in marketing has been proven to positively impact consumer decision-making. Video is King because it offers advantages beyond the traditional content of tone of voice, facial expressions, and music.

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RISE IN ACCESSIBILITY
While creating a video used to take many months and many thousands of dollars, the production of great video content has become much more affordable in the last few years. Enter the smartphone and advancements in technology that render beautiful footage.

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BETTER CLICK-THROUGHS
You slaved over that email copy for days and it contains important information for your customers. But does it resonate? Will it drive results? Will recipients even read it? In today’s new world, the use of video in emails has been shown to double click- through rates. Yeah, believe it…

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HIGHER RETENTION RATES
Given the absolute popularity of video, 65% of viewers watch more than 3⁄4 of an online video, which is more than we can say about text-based content. So if you have a message to get across, video might be the way to go. This is easy math…

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GREATER OPTIMIZATION OPPORTUNITIES
Unlike other forms of media, video has a built-in feedback loop. It measures the click-through rate, drop-off points, and number of times watched. It all boils down to this: the feedback loop for videos means you know what’s working and what’s not. Beautifully responsive…

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MORE VIDEO-FAVORED TECHNOLOGY
With the increased consumption of video and the resulting rise in production, technologies now favor the video-marketer. Consider Facebook’s addition of the auto-play for example. It’s hard to argue that a status update or link to an article demands as much attention as a video in your newsfeed.

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HIGHER ENGAGEMENT
We’ve heard over and over that visual content is the key to great engagement. So when you’re considering what types of posts to schedule on social networks, think video. Audiences will be about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.

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IMPROVED SEO
First off, utilizing video in your content marketing efforts will no doubt improve your SEO. In fact, adding a video to your website can increase the chance of a front page Google result by 53x. Of course, that’s afer you properly optimize your videos for search.

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